Wine Growers Canada (WGC) designed The Right Amount initiative in support of Guidelines for Low Risk Drinking. As part of the initiative, we are providing resources for the wine industry to voluntarily participate and educate Canadians.


Education is the best means to equip consumers with the knowledge required to make responsible decisions about when, why and how much they drink. Canadian wineries are encouraged to share with their customers, in their materials, social media and web presence.

Design Resources

Standard Drink Labelling

Advertising & Marketing Code

In this winery hub you will find resources, requirements and labelling for the wine industry to voluntarily engage with consumers as part of our responsible consumption initiative. Resources are being added as needed and based on user feedback.

While browsing the winery resources, if you feel there is something missing, please contact us with your feedback & suggestions.