In accordance with federal labelling regulations, all beverage alcohol containers must be labelled with net quantity and the alcohol content by volume expressed in percentage terms.
Wine producers interested in voluntarily labelling the number of standard drinks in a container should follow these recommendations:
Advertising and marketing materials/initiatives:
A series of pre-designed labels that are informative and non-distracting have been designed, allowing wine producers to voluntarily choose their level and type of engagement with the responsible consumption initiative.
Depending on your choice of label, the design engages with the consumer through numerous ways: whether it be by showcasing the amount of standard drinks in the container; raising awareness of The Right Amount responsible consumption initiative; and/or, by directing them to The Right Amount website, where they access can educational materials including an easy to use standard drinks calculator.
The Right Amount pre-designed label system is available in the design resources section.
An alternative option to the voluntary labelling of standard drink amounts is the use of a QR Code label design.
Utilizing the QR code engages a consumer experience by directing them to The Right Amount website, where they access an educational interface for information on determining what constitutes a standard drink, while allowing the consumer to calculate the number of standard drinks in the container using the standard drink calculator.
The Right Amount has a pre-designed QR code designs which are available in the design resources section.